The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).


Beyond Channel Planning: The New Frontier

October 04, 2011 in MediaPost's Marketing Daily open in new window

Media brands are no longer confined to their legacy platform.  All of a sudden media that were once separated by channel now compete with a whole new set of brands across multiple platforms.  If channel is no longer a distinguishing factor, why do marketers still build their strategies by channel?  Read on….


Comments

Leave a Reply