Comments on: Mac AND PC: the paradox of creative and analytical talent. http://themarketingdemocracy.com/blog/mac-and-pc-the-paradox-of-creative-and-analytical-talent/ Sat, 07 May 2011 21:26:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Randall http://themarketingdemocracy.com/blog/mac-and-pc-the-paradox-of-creative-and-analytical-talent/comment-page-1/#comment-5 Randall Thu, 05 Feb 2009 14:51:00 +0000 http://themarketingdemocracy.com/uncategorized#comment-5 I completely agree. This analogy applies to agencies more than ever.<br/><br/>Multi-Disciplinary, client focused, agency SWAT teams are in vogue right now. This reorganization is a necessary step in the direction of "grey" and true idea democracy but there is a long way to go, especially for the big agencies. <br/><br/>Smaller shops have the creative advantage here because this multi-disciplinary mindset is baked into the culture from the beginning. Assuming the smaller agencies can manage their growth, keeping this philosophy in tact, I believe we're going to see a whole new breed of integrated super agency like Crispen.<br/><br/>The big agencies are doing all the right things to evolve and break unspoken departmental hierarchies apart. However, this is not an overnight fix. Breaking apart political pecking order is extremely hard in any organization. It has to be fully embraced from the top and evolve from the bottom.<br/><br/>For a big agency to make it into the new, open source era of thinking, the new crop of creatives, media folks and account gals will need to be groomed and trained together from day 1.<br/><br/>-Randall I completely agree. This analogy applies to agencies more than ever.

Multi-Disciplinary, client focused, agency SWAT teams are in vogue right now. This reorganization is a necessary step in the direction of “grey” and true idea democracy but there is a long way to go, especially for the big agencies.

Smaller shops have the creative advantage here because this multi-disciplinary mindset is baked into the culture from the beginning. Assuming the smaller agencies can manage their growth, keeping this philosophy in tact, I believe we’re going to see a whole new breed of integrated super agency like Crispen.

The big agencies are doing all the right things to evolve and break unspoken departmental hierarchies apart. However, this is not an overnight fix. Breaking apart political pecking order is extremely hard in any organization. It has to be fully embraced from the top and evolve from the bottom.

For a big agency to make it into the new, open source era of thinking, the new crop of creatives, media folks and account gals will need to be groomed and trained together from day 1.

-Randall

]]> By: Michael Organ http://themarketingdemocracy.com/blog/mac-and-pc-the-paradox-of-creative-and-analytical-talent/comment-page-1/#comment-4 Michael Organ Sun, 01 Feb 2009 03:24:00 +0000 http://themarketingdemocracy.com/uncategorized#comment-4 Did Microsoft's (very late) response with Seinfeld, Gates and PC Users effectively portray those various shades of grey?<br/><br/>(At LifeWithoutWalls.com, Microsoft says: "A billion diverse and unique PC users have been defined by one actor in an advertisement. But now, PC Users have spoken, shown their faces, and taken their PCness back. (We are) dedicated to the community of people who each refused to be a stereotype and became a spokesperson for their own digital life.) Did Microsoft’s (very late) response with Seinfeld, Gates and PC Users effectively portray those various shades of grey?

(At LifeWithoutWalls.com, Microsoft says: “A billion diverse and unique PC users have been defined by one actor in an advertisement. But now, PC Users have spoken, shown their faces, and taken their PCness back. (We are) dedicated to the community of people who each refused to be a stereotype and became a spokesperson for their own digital life.)

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