http://themarketingdemocracy.com/blog/who-drew-the-line-anyway/ Sat, 07 May 2011 21:26:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://themarketingdemocracy.com/blog/who-drew-the-line-anyway/comment-page-1/#comment-6 Bob Wiesner Wed, 18 Mar 2009 19:13:00 +0000 http://themarketingdemocracy.com/uncategorized#comment-6 Agencies and marketers continue to perpetuate meaningless distinctions. You've cited a great example. Savvy, C-Level marketers are growing weary of the boundaries of push vs. pull, insights vs, execution, media vs. content, online vs. offline that their agencies (and maybe their own teams) subscribe to. Instead, this person wants a good idea that will grow business, and doesn't care where it comes from. Agencies and marketers continue to perpetuate meaningless distinctions. You’ve cited a great example. Savvy, C-Level marketers are growing weary of the boundaries of push vs. pull, insights vs, execution, media vs. content, online vs. offline that their agencies (and maybe their own teams) subscribe to. Instead, this person wants a good idea that will grow business, and doesn’t care where it comes from.

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