The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).


All Brands Need A Constitution

The Marketing Democracy’s proprietary Brand Constitution framework makes it easy for marketers to articulate a Brand’s Promise and to frame Brand Behaviors to reinforce the promise at every point of contact with consumers.

 This simple visual tool is easy to implement across disciplines.  It becomes a filter for all marketing activities:

  •  What must the brand always do to live its promise?
  •  What must the brand never do in order to keep its promise?