theMarketingDemocracy.com » Articles

The Fine Line Between Journalism and Viral Marketing

Judy Franks — Wed, 18 Apr 2012 16:54:22 +0000

Chicago Reader Media Columnist, Michael Miner ponders the implications of “Media: From Chaos to Clarity” and shares his thoughts with the readers of The Chicago Reader. Enjoy!

10 Marketing Trends in 2012 (PDF)

Simon — Thu, 09 Feb 2012 15:17:47 +0000

2012 will see the growth of integrated marketing, and a collision of marketing currencies, with media planning in danger of being usurped by experience planning… read more [PDF]

The 89%

Judy Franks — Thu, 09 Feb 2012 15:01:27 +0000

Minsider Judy Franks writes about the other “89%” and this is not a typo! You can read about the future of magazine media engagement and what it means for the industry and for advertisers here!

Beyond Channel Planning: The New Frontier

Judy Franks — Thu, 06 Oct 2011 21:40:34 +0000

Media brands are no longer confined to their legacy platform. All of a sudden media that were once separated by channel now compete with a whole new set of brands across multiple platforms. If channel is no longer a distinguishing factor, why do marketers still build their strategies by channel? Read on….

A Lesson Learned From Greeting Cards: When Electronic Relationships Don’t Cut It

Judy Franks — Tue, 12 Jul 2011 16:52:41 +0000

Paid/Owned/Earned: What happens what marketers stop ‘paying’?

Judy Franks — Wed, 02 Mar 2011 12:53:07 +0000

Paid/Owned/Earned is the new ‘darling’ construct that has marketers and media agencies all abuzz! But what happens to content when marketers stop ‘paying’ and shift their efforts toward owned and earned media expressions?

Beyond Continuous CRM (PDF)

Simon — Fri, 03 Dec 2010 20:58:55 +0000

Perpetual marketing is a much bigger idea that goes well beyond Continous CRM. Perpetual marketing must take into account everything from product performance and brand presence to the ongoing management of conversations and brand spread.

Media Multi-Tasking: Distraction or Ultimate Measure of Engagement?

Judy Franks — Wed, 01 Dec 2010 21:41:57 +0000

What happens when concurrent, multi-media consumption is no longer a distraction? How can magazines position themselves as the single-focus “lean-back” medium in an era where engagement may look very different? Read on…

In a world filled with ‘media’, why do we have a scarcity of true media ‘brands’?

Judy Franks — Fri, 27 Aug 2010 01:00:33 +0000

Radio and Television Business Reports ran the ‘unedited’ version. A few media companies may not be too happy….

A Media-Saturated World with a Scarcity of True Media Brands

Judy Franks — Fri, 27 Aug 2010 00:56:42 +0000

MIN-sider Judy Franks comments on the lack of media brands and the need for classic brand management in the media world. Read on…