theMarketingDemocracy.com » Articles

In a world filled with ‘media’, why do we have a scarcity of true media ‘brands’?

Judy Franks — Fri, 27 Aug 2010 01:00:33 +0000

Radio and Television Business Reports ran the ‘unedited’ version. A few media companies may not be too happy….

A Media-Saturated World with a Scarcity of True Media Brands

Judy Franks — Fri, 27 Aug 2010 00:56:42 +0000

MIN-sider Judy Franks comments on the lack of media brands and the need for classic brand management in the media world. Read on…

A Commitment to Communications: Medill Extends IMC Curriculum to Undergraduates

Judy Franks — Tue, 27 Jul 2010 20:08:10 +0000

How can we possibly teach media and message delivery methods when the entire media landscape is up for grabs, and the 'business' of marketing is in flux? Franks offers her students the Insights that transcend the Chaos and begin to make sense of the dynamic and complex media landscape today.

Does your media plan have AWD? What happens when the ‘plug’ becomes mobile?

Judy Franks — Wed, 21 Apr 2010 12:41:20 +0000

The automobile will truly transform our media strategies in three fundamental ways: 1. The New Hub: The car will now rival in-home as a true multi-media epicenter, with a twist: it moves! 2. Proximity: We can now align messaging much closer to point of purchase given that the media epicenter has wheels, and does travel! 3. Everything is Mobile: What happens when the 'plug' becomes mobile? Mobile becomes a 'state' as opposed to a tactic. Read on....

Trial and Error Belongs in the Lab

Judy Franks — Tue, 16 Feb 2010 13:40:33 +0000

Unfortunately, some mis-informed marketers believe that social media is a great testing ground. Rather, social media is a well established ecosystem among its users. Does a medium that boasts nearly 350 million global users constitute a marketing lab? I don’t think so! Read on…

10 Marketing Trends (PDF)

Judy Franks — Wed, 03 Feb 2010 14:06:48 +0000

Judy Franks’ predictions for integrated marketing outcomes in 2010 are fast becoming a global point of view. The highly acclaimed Admap Magazine, based in London, recently published Judy’s predictions for the top 10 trends that will shape the marketing and advertising industry in 2010. Read on. Do you agree?

Listen Up!

Judy Franks — Thu, 28 Jan 2010 13:54:43 +0000

Attention Marketers:

Don’t stalk me. Don’t shout at me.

This article, featured in Mediapost’s Marketing Daily addresses a fundamental consumer issue, “My ears can no longer hear what you have to say.” Read on…enjoy!

How to ruin a great (ad) look.

Judy Franks — Tue, 12 Jan 2010 17:57:16 +0000

Judy’s homage to the sage: Tim Gunn travels to yet another mainstream press outlet. Mediapost’s Marketing Daily publishes the story of “using the Macy’s accessory wall, thoughtfully.” Enjoy!

Cross-Media Case Study: Signal Strength

Judy Franks — Wed, 06 Jan 2010 21:04:06 +0000

Verizon Wireless laced up to reach a new audience. This compelling case takes a look at Verizon’s engagement with “Sneakerheads”. Joan Voight sought the perspective of The Marketing Democracy: did Verizon do a good job of integrating the brand experience into Sneaker Pimps? Read on… Enjoy!

Marketers, brace yourselves for the Speed of Share! (PDF)

Judy Franks — Tue, 05 Jan 2010 20:52:18 +0000

Consumers are now a huge, almost instant media channel.