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The Five Global Truths Debut as a Video Series at Rogers Media Sales and Marketing Conference

Judy Franks — Fri, 23 Mar 2012 16:48:13 +0000

At the request of Dale Hooper, SVP Sales and Marketing at Rogers Media, the “Five Global Truths” that make sense of a messy media world debuted as a video series for Rogers’ National Sales and Marketing Conference. The video series was part of an expert panel that explored how the new media ecosystem is affecting consumer relationships with powerful media brands and how some of Canada’s largest marketers and their agencies are embracing new media practices to better connect their brands with consumers. The introductory video is available for review on YouTube at: http://youtu.be/e4teF849AHo. For access to the full video series, contact Judy Franks, President of The Marketing Democracy and author, “Media: From Chaos to Clarity.”

Medill Northwestern University Faculty Lend Insight and Expertise to B2B Media Executives

Judy Franks — Fri, 27 Jan 2012 13:40:08 +0000

Medill Faculty: Tom Collinger, Judy Franks, Rachel Davis Mersey and Abe Peck shared their expertise at the B2B “Advanced Leadership Seminar” at the Media Management Center at Medill. Judy Franks shared her framework “The Five Global Truths That Make Sense of a Messy Media World” with seminar attendees to provide an optimistic lens through which media companies can build new and thriving business models. You can read about it here: http://www.medill.northwestern.edu/faculty/beyond.aspx?id=199321

The Media Management Center at Medill adds to its leadership. Judy Ungar Franks appointed to Senior Director of Executive Education.

Judy Franks — Sat, 19 Nov 2011 17:10:38 +0000

Dean John Lavine of Medill, Northwestern University announced the appointment of Judy Ungar Franks to Senior Director of Executive Education of the Media Management Center at Medill. You can read about this news here: http://www.medill.northwestern.edu/newsreleases/archives.aspx?id=195597

Judy Franks Delivers Top Ten Trends for 2012 to 4A’s

Judy Franks — Sat, 05 Nov 2011 15:53:20 +0000

Judy Franks unveiled her Top Trends in IMC for the upcoming year to the 4A’s Institute of Advanced Advertising Studies (IAAS) this week. Can IMC actually get in the way of IMC? Will everything become “Mobile”? Is Facebook the new Living Room? To learn more about the upcoming trends in IMC, contact Judy at (info@themarketingdemocracy.com) info (at) themarketingdemocracy (dot) com.

Judy Franks Keynote Address “Welcome to Chaos” Strikes a Chord with Executives at the American Business Media (ABM) Executive Forum

Judy Franks — Thu, 27 Oct 2011 12:32:23 +0000

http://www.btobonline.com/article/20111026/MEDIABUSINESS04/310269994/abm-executive-forum-continues-exploration-of-content

Judy Franks book, “Media: From Chaos to Clarity” is featured in the Bookshelf of the Fall 2011 issue of Medill Magazine

Judy Franks — Thu, 06 Oct 2011 22:14:59 +0000

The editors of Medill Magazine have selected Judy Ungar Franks book “Media: From Chaos to Clarity” as one of the feature titles in the “Bookshelf”. You can access the magazine by following the link below:

http://www.medill.northwestern.edu/alumni/medillmagazine.aspx

Judy Franks to moderate “The Brave New World of Magazine Media Measurement” panel at the AMC 2011 Conference Oct 4-5, 2011 in New York

Judy Franks — Fri, 02 Sep 2011 16:14:33 +0000

The MPA (Association of Magazine Media) www.magazine.org will be hosting its annual AMC Conference during New York Advvertising Week. Judy Franks will moderate a panel of industry experts on the topic of Magazine Media Measurement. “Measuring the footprint of magazine brands and quantifying the total reach and engagement has become increasingly complex. Industry thought leaders will examine the new measurement tools available to aggregate the total audience being served, both traditionally and digitally, and how it is changing the go-to-market strategies with agencies and marketers.” For more information, please visit: www.magazine.org.

Judy Franks Delivers Early Glimpse at 2012 Top Ten Trends to Allstate

Judy Franks — Fri, 05 Aug 2011 14:34:50 +0000

Judy Franks, President of The Marketing Democracy presented an early look at the Top Ten Trends facing marketers in 2012 to a group of 30 Allstate marketers yesterday. Franks is predicting the surface of several opposing forces in the coming year. The marketing community will be faced with a series of choices as old models and new ways of thinking collide. Franks will be delivering these Top Ten Trends to an esteemed group of Advertising and Media Professors at the AEJMC conference in St. Louis on Tuesday August 9th.

Judy Franks Named Among the Top 100 Faculty of Northwestern University for the Second Consecutive Year

Judy Franks — Tue, 24 May 2011 13:28:27 +0000

Judy Franks will, again, receive the high distinction of being among the Top 100 Faculty of Northwestern University. This honor is determined by the Undergraduate Student Body of the university. Franks was selected among 3600 entrants. She will be awarded with the other faculty and administration at a ceremony on Friday May 27th.

Judy Franks to deliver a workshop on developing/delivering effective integrated communication briefs

Judy Franks — Thu, 12 May 2011 12:37:19 +0000

Integrated communications briefs are one of the most valuable assets in developing effective integrated marketing communications in a complex, multi-channel, multi-agency marketing ecosystem. Brief writing is both a science and an art that few Brand Managers deliver with excellence. Investment in effective briefs is one of the most basic and high value return learning and development initiatives that a marketer can make.