Books
What happens when you apply old-school media thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone media era to reveal a new framework—the Five Global Truths that make sense of a messy media world. This isn’t Rocket Science: Ironically, the media aren’t so complicated after all. Author Judy Franks draws upon common metaphors that exist in our everyday lives to make sense of the new media world. Forget the battle of old vs. new media. Franks introduces us to a new system where the media collaborate, consumers accelerate great content, and where pioneers who break old rules realize exponential results.
What happens when you apply old-school media thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone media era to reveal a new framework—the Five Global Truths that make sense of a messy media world. This isn’t Rocket Science: Ironically, the media aren’t so complicated after all. Author Judy Franks draws upon common metaphors that exist in our everyday lives to make sense of the new media world. Forget the battle of old vs. new media. Franks introduces us to a new system where the media collaborate, consumers accelerate great content, and where pioneers who break old rules realize exponential results.
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Welcome to Downloads @ The Marketing Democracy. Here you will find a collection of learning materials related to the rapidly changing world of media and its effects on the discipline of Integrated Marketing Communications (IMC).
All materials below have been prepared by Judy Franks, Founder and President of The Marketing Democracy and Adjunct Faculty of Northwestern University's Medill School of Journalism.
You will find a collection of works for both college classrooms and/or for corporate use. Downloads may require prior authorization. If you are unsure of your authorization status and/or if you are unable to download a particular item of interest, please contact us at: downloads@themarketingdemocracy.com.
