The Marketing Democracy

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Media: From Chaos to Clarity (Paperback)
Media: From Chaos to Clarity (Paperback)
What happens when you apply old-school media thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone media era to unveil the Five Global Truths that make sense of a messy media world. Author Judy Franks takes the reader on a journey that departs the old, Newtonian media universe and enters a new world of media chaos where media work in exciting ways. The Five Global Truths offer practical solutions that can guide more integrated outcomes in a fractured marketing world. For each truth, there is a technology story, a pioneer, a lot of chaos and ultimately a new way to implement Integrated Marketing Communications for marketers, the media, marketing services agencies, and future professionals who wish to enter the field of marketing, advertising, and media. Since its publication, Media: From Chaos to Clarity has served as inspiration in both classrooms and corporate board rooms. Every day, the Five Global Truths are being put to the test as the media continue to undergo radical change. With each new disruption, the Five Global Truths are becoming more true. We now have a new navigation system for a messy media world that can stand the test of time and transformation.
Price: $19.95
Media: From Chaos to Clarity {E-BOOK}
Media: From Chaos to Clarity {E-BOOK}

What happens when you apply old-school media thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone media era to reveal a new framework—the Five Global Truths that make sense of a messy media world. This isn’t Rocket Science: Ironically, the media aren’t so complicated after all. Author Judy Franks draws upon common metaphors that exist in our everyday lives to make sense of the new media world. Forget the battle of old vs. new media. Franks introduces us to a new system where the media collaborate, consumers accelerate great content, and where pioneers who break old rules realize exponential results.

Price: $14.95
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Welcome to Downloads @ The Marketing Democracy. Here you will find a collection of learning materials related to the rapidly changing world of media and its effects on the discipline of Integrated Marketing Communications (IMC).

All materials below have been prepared by Judy Franks, Founder and President of The Marketing Democracy and Adjunct Faculty of Northwestern University's Medill School of Journalism.

You will find a collection of works for both college classrooms and/or for corporate use. Downloads may require prior authorization. If you are unsure of your authorization status and/or if you are unable to download a particular item of interest, please contact us at: downloads@themarketingdemocracy.com.