theMarketingDemocracy.com

The Fine Line Between Journalism and Viral Marketing

Judy Franks — Wed, 18 Apr 2012 16:54:22 +0000

Chicago Reader Media Columnist, Michael Miner ponders the implications of “Media: From Chaos to Clarity” and shares his thoughts with the readers of The Chicago Reader. Enjoy!

The Five Global Truths Debut as a Video Series at Rogers Media Sales and Marketing Conference

Judy Franks — Fri, 23 Mar 2012 16:48:13 +0000

At the request of Dale Hooper, SVP Sales and Marketing at Rogers Media, the “Five Global Truths” that make sense of a messy media world debuted as a video series for Rogers’ National Sales and Marketing Conference. The video series was part of an expert panel that explored how the new media ecosystem is affecting consumer relationships with powerful media brands and how some of Canada’s largest marketers and their agencies are embracing new media practices to better connect their brands with consumers. The introductory video is available for review on YouTube at: http://youtu.be/e4teF849AHo. For access to the full video series, contact Judy Franks, President of The Marketing Democracy and author, “Media: From Chaos to Clarity.”

10 Marketing Trends in 2012 (PDF)

Simon — Thu, 09 Feb 2012 15:17:47 +0000

2012 will see the growth of integrated marketing, and a collision of marketing currencies, with media planning in danger of being usurped by experience planning… read more [PDF]

The 89%

Judy Franks — Thu, 09 Feb 2012 15:01:27 +0000

Minsider Judy Franks writes about the other “89%” and this is not a typo! You can read about the future of magazine media engagement and what it means for the industry and for advertisers here!

Medill Northwestern University Faculty Lend Insight and Expertise to B2B Media Executives

Judy Franks — Fri, 27 Jan 2012 13:40:08 +0000

Medill Faculty: Tom Collinger, Judy Franks, Rachel Davis Mersey and Abe Peck shared their expertise at the B2B “Advanced Leadership Seminar” at the Media Management Center at Medill. Judy Franks shared her framework “The Five Global Truths That Make Sense of a Messy Media World” with seminar attendees to provide an optimistic lens through which media companies can build new and thriving business models. You can read about it here: http://www.medill.northwestern.edu/faculty/beyond.aspx?id=199321

The Media Management Center at Medill adds to its leadership. Judy Ungar Franks appointed to Senior Director of Executive Education.

Judy Franks — Sat, 19 Nov 2011 17:10:38 +0000

Dean John Lavine of Medill, Northwestern University announced the appointment of Judy Ungar Franks to Senior Director of Executive Education of the Media Management Center at Medill. You can read about this news here: http://www.medill.northwestern.edu/newsreleases/archives.aspx?id=195597

Judy Franks Delivers Top Ten Trends for 2012 to 4A’s

Judy Franks — Sat, 05 Nov 2011 15:53:20 +0000

Judy Franks unveiled her Top Trends in IMC for the upcoming year to the 4A’s Institute of Advanced Advertising Studies (IAAS) this week. Can IMC actually get in the way of IMC? Will everything become “Mobile”? Is Facebook the new Living Room? To learn more about the upcoming trends in IMC, contact Judy at (info@themarketingdemocracy.com) info (at) themarketingdemocracy (dot) com.

Judy Franks Keynote Address “Welcome to Chaos” Strikes a Chord with Executives at the American Business Media (ABM) Executive Forum

Judy Franks — Thu, 27 Oct 2011 12:32:23 +0000

http://www.btobonline.com/article/20111026/MEDIABUSINESS04/310269994/abm-executive-forum-continues-exploration-of-content

Judy Franks book, “Media: From Chaos to Clarity” is featured in the Bookshelf of the Fall 2011 issue of Medill Magazine

Judy Franks — Thu, 06 Oct 2011 22:14:59 +0000

The editors of Medill Magazine have selected Judy Ungar Franks book “Media: From Chaos to Clarity” as one of the feature titles in the “Bookshelf”. You can access the magazine by following the link below:

http://www.medill.northwestern.edu/alumni/medillmagazine.aspx

Beyond Channel Planning: The New Frontier

Judy Franks — Thu, 06 Oct 2011 21:40:34 +0000

Media brands are no longer confined to their legacy platform. All of a sudden media that were once separated by channel now compete with a whole new set of brands across multiple platforms. If channel is no longer a distinguishing factor, why do marketers still build their strategies by channel? Read on….