theMarketingDemocracy.com

Trial and Error Belongs in the Lab

Judy Franks — Tue, 16 Feb 2010 13:40:33 +0000

Unfortunately, some mis-informed marketers believe that social media is a great testing ground. Rather, social media is a well established ecosystem among its users. Does a medium that boasts nearly 350 million global users constitute a marketing lab? I don’t think so! Read on…

Franks Joins ANA Committee on Integrated Marketing

Judy Franks — Fri, 12 Feb 2010 13:46:18 +0000

The ANA (Association of National Advertisers) and Northwestern University’s Medill School of Journalism, IMC program have joined forces to create a discourse on integrated marketing from both an academic and a marketplace point of view. Judy Franks adds a unique perspective to the Medill team: one that blends her teaching experiences with the practical IMC issues she addresses through her work at The Marketing Democracy.

10 Marketing Trends (PDF)

Judy Franks — Wed, 03 Feb 2010 14:06:48 +0000

Judy Franks’ predictions for integrated marketing outcomes in 2010 are fast becoming a global point of view. The highly acclaimed Admap Magazine, based in London, recently published Judy’s predictions for the top 10 trends that will shape the marketing and advertising industry in 2010. Read on. Do you agree?

Listen Up!

Judy Franks — Thu, 28 Jan 2010 13:54:43 +0000

Attention Marketers:

Don’t stalk me. Don’t shout at me.

This article, featured in Mediapost’s Marketing Daily addresses a fundamental consumer issue, “My ears can no longer hear what you have to say.” Read on…enjoy!

WARC selects ‘The Speed of Share’ as the Editors’ Choice for January 2010.

Judy Franks — Tue, 12 Jan 2010 18:24:07 +0000

The editors at the World Advertising Research Council (WARC) based in London, England have named “The Speed of Share” the Editors’ Choice for January 2010. You can access the article either via Admap Magazine/warc.com or, under “articles” here at The Marketing Democracy.

How to ruin a great (ad) look.

Judy Franks — Tue, 12 Jan 2010 17:57:16 +0000

Judy’s homage to the sage: Tim Gunn travels to yet another mainstream press outlet. Mediapost’s Marketing Daily publishes the story of “using the Macy’s accessory wall, thoughtfully.” Enjoy!

Cross-Media Case Study: Signal Strength

Judy Franks — Wed, 06 Jan 2010 21:04:06 +0000

Verizon Wireless laced up to reach a new audience. This compelling case takes a look at Verizon’s engagement with “Sneakerheads”. Joan Voight sought the perspective of The Marketing Democracy: did Verizon do a good job of integrating the brand experience into Sneaker Pimps? Read on… Enjoy!

Back in the Classroom

Judy Franks — Wed, 06 Jan 2010 15:08:16 +0000

Judy Franks kicks off another quarter of academic study of today’s complex media world. IMC 304: Media and Message Delivery launched its Winter 2010 offering this week at Northwestern University. This week, we begin to understand that there are no clear rules in Chaos (coined by Bob Garfield), but there are clear insights that explain how consumers are weaving a fascinating web of media experiences in a Convergence Culture (read Jenkins!).

Marketers, brace yourselves for the Speed of Share! (PDF)

Judy Franks — Tue, 05 Jan 2010 20:52:18 +0000

Consumers are now a huge, almost instant media channel.

There’s No “C” in the Title, “Editor”

Judy Franks — Fri, 18 Dec 2009 21:34:17 +0000