The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).


Judy FranksMeet Judy Franks

Judy Franks has a unique perspective on Integrated Marketing Communications (IMC).  Very few industry leaders have direct experience on both the creative and media sides of the advertising agency business.  Throughout the course of her 23 year agency career in Chicago, Judy rose to leadership ranks across:  full-service, media services, and creative services agencies:

* She rose to the rank of Senior Partner, Director of Media Operations at Euro RSCG Chicago (full-service)

* She was a principal of LeoHealth, a specialty healthcare agency within Leo Burnett (full-service)

* She led the Allstate, Hallmark, LEGO, Pfizer, and Sanofi-Aventis accounts as Senior Vice President,  Media Director at Starcom (media services)

* She served as the first-ever, Executive Vice President, Director of Brand Behavior at Energy BBDO (creative services)

Judy also teaches Integrated Marketing Communications (IMC) in both the corporate sector and in academia:

* She travels the world to teach creative/media integration for the William Wrigley Jr. Company’s Global Marketing College

* She is a faculty member of Northwestern University’s Medill School of Journalism, IMC Program where she was recently honored by the undergraduate student body as one of the Top 100 Faculty of the 2009/2010 academic year

In 2008, Judy launched The Marketing Democracy, Ltd:  a forum where clients and their agency partners can engage in a truly democratic process to drive integrated marketing solutions.  To-date, clients include:  LEGO, MTV, Mediamark Research, Nickelodeon, Red Bricks Media and Wrigley.  In addition, several large ad agencies (NY and Chicago) work with The Marketing Democracy on a project basis.

Judy is known for her award-winning work, her innovative ideas, and her infectious team-building personality.  To learn more, contact her at:  (info@themarketingdemocracy.com) info (at) themarketingdemocracy (dot) com.