The Marketing Democracy Welcomes its New Partner: Red Bricks Media

Published on August 9th, 2010 Leave a Comment

Red Bricks Media: one of the fastest-growing digital ad agencies with offices in San Francisco, New York and Hong Kong  joined forces with The Marketing Democracy in July, 2010.  As the world becomes increasingly ‘digital’, marketers must consider digital marketing as something broader than vertical channels with specific, linear marketing tactics.  The Marketing Democracy is [...]

Judy Franks honored as one of Top 100 Faculty at Northwestern University

Published on May 19th, 2010 Leave a Comment

Judy Franks was among 91 faculty members voted by the Northwestern University undergraduate student body to the 2009/2010 Faculty Honor Roll.   Judy helped to develop the curriculum for a new undergraduate IMC certificate course:  IMC 304 Media and Message Delivery.  She has since taught the course during the Spring 2009, Winter 2010 and Spring 2010 [...]

The Marketing Democracy Expands its Relationship with LEGO

Published on April 28th, 2010 Leave a Comment

The Marketing Democracy is headed to LEGO’s global headquarters in Billund, Denmark to facilitate a thought-provoking discourse on the current disruptors that are affecting business as usal around the world.  Judy Franks, Founder and President of The Marketing Democracy, has distilled all the news/hype surrounding the business of marketing into 5 major factors that must [...]

The Marketing Democracy Welcomes its Newest Client: Mediamark Research

Published on April 6th, 2010 Leave a Comment

Mediamark Research, a renowned leader in single-source consumer and media research, has joined The Marketing Democracy.   MRI is uniquely poised to deliver quality research insights to all sides of the business:  marketers, creative agencies, and media agencies.  The Marketing Democracy will be working with MRI to develop “Integrated Solutions” : insights that inform both content and [...]

Franks Joins ANA Committee on Integrated Marketing

Published on February 12th, 2010 Leave a Comment

The ANA (Association of National Advertisers) and Northwestern University’s Medill School of Journalism, IMC program have joined forces to create a discourse on integrated marketing from both an academic and a marketplace point of view.   Judy Franks adds a unique perspective to the Medill team: one that blends her teaching experiences with the practical IMC issues she addresses [...]

WARC selects ‘The Speed of Share’ as the Editors’ Choice for January 2010.

Published on January 12th, 2010 Leave a Comment

The editors at the World Advertising Research Council (WARC) based in London, England have named “The Speed of Share” the Editors’ Choice for January 2010.  You can access the article either via Admap Magazine/warc.com or, under “articles” here at The Marketing Democracy.

Back in the Classroom

Published on January 6th, 2010 Leave a Comment

Judy Franks kicks off another quarter of academic study of today’s complex media world.  IMC 304: Media and Message Delivery launched its Winter 2010 offering this week at Northwestern University.  This week, we begin to understand that there are no clear rules in Chaos (coined by Bob Garfield), but there are clear  insights that explain [...]

LEGO Launches New Commercial That Celebrates “Build Together”

Published on December 12th, 2009 Leave a Comment

LEGO Build Together \”House\”

The Marketing Democracy Submits Two Cases To The EFFIES

Published on December 3rd, 2009 Leave a Comment

The EFFIE awards celebrate marketing ideas that truly drive results in the marketplace.  The Marketing Democracy is pleased to submit two compelling Client cases to the EFFIE awards.  We encourage marketers to celebrate great ideas that seamlessly integrate medium and message and, ultimately, drive results.