The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).


News & Events

Judy Franks to Serve on the Advisory Team for Ketchum’s Breakthrough Awards

Published on January 20th, 2014 Leave a Comment

Global Public Relations powerhouse, Ketchum Worldwide (www.ketchum.com)  has retained Judy Franks, President of The Marketing Democracy to serve as an advisor to Ketchum’s global “Breakthrough” awards.  According to Betsy Quinn, SVP Global Awards Director at Ketchum, “Judy brings a unique perspective to the Breakthrough awards at Ketchum.  Her years of practical experience in the field […]

Judy Franks Designs and Teaches First Online Course in Media Economics and Technology at Northwestern University

Published on June 19th, 2013 Leave a Comment

As Northwestern University expands into Distance Learning, Judy Franks was selected to design and instruct the first course in Media Economics and Technology as part of the Medill Part-Time Masters in IMC (Integrated Marketing Communications) that is now being offered online.  Franks designed the course while collaborating with instructional designers from Northwestern University’s School of […]

Judy Franks Named to the Top 100 Faculty of Northwestern University for the Third Consecutive Year

Published on October 9th, 2012 Leave a Comment

By popular vote of the undergraduate student body at Northwestern University, Judy Franks was named to the Faculty Honor Roll for the third consecutive year.  She is one of seven faculty members from the Medill School of Journalism, Media, IMC to receive this year’s honor.  For more on the story, please visit:  http://www.medill.northwestern.edu/newsreleases/archives.aspx?id=208748  

The Five Global Truths Debut as a Video Series at Rogers Media Sales and Marketing Conference

Published on March 23rd, 2012 Comments Off on The Five Global Truths Debut as a Video Series at Rogers Media Sales and Marketing Conference

At the request of Dale Hooper, SVP Sales and Marketing at Rogers Media, the “Five Global Truths” that make sense of a messy media world debuted as a video series for Rogers’ National Sales and Marketing Conference.  The video series was part of an expert panel that explored how the new media ecosystem is affecting consumer […]

Medill Northwestern University Faculty Lend Insight and Expertise to B2B Media Executives

Published on January 27th, 2012 Leave a Comment

Medill Faculty: Tom Collinger, Judy Franks, Rachel Davis Mersey and Abe Peck shared their expertise at the B2B “Advanced Leadership Seminar” at the Media Management Center at Medill.  Judy Franks shared her framework “The Five Global Truths That Make Sense of a Messy Media World” with seminar attendees to provide an optimistic lens through which media […]

The Media Management Center at Medill adds to its leadership. Judy Ungar Franks appointed to Senior Director of Executive Education.

Published on November 19th, 2011 Leave a Comment

Dean John Lavine of Medill, Northwestern University announced the appointment of Judy Ungar Franks to Senior Director of Executive Education of the Media Management Center at Medill.  You can read about this news here: http://www.medill.northwestern.edu/newsreleases/archives.aspx?id=195597

Judy Franks Delivers Top Ten Trends for 2012 to 4A’s

Published on November 5th, 2011 Leave a Comment

Judy Franks unveiled her Top Trends in IMC for the upcoming year to the 4A’s Institute of Advanced Advertising Studies (IAAS) this week.  Can IMC actually get in the way of IMC?  Will everything become “Mobile”?  Is Facebook the new Living Room?  To learn more about the upcoming trends in IMC, contact Judy at (info@themarketingdemocracy.com) […]

Judy Franks Keynote Address “Welcome to Chaos” Strikes a Chord with Executives at the American Business Media (ABM) Executive Forum

Published on October 27th, 2011 Leave a Comment

http://www.btobonline.com/article/20111026/MEDIABUSINESS04/310269994/abm-executive-forum-continues-exploration-of-content

Judy Franks book, “Media: From Chaos to Clarity” is featured in the Bookshelf of the Fall 2011 issue of Medill Magazine

Published on October 6th, 2011 Leave a Comment

The editors of Medill Magazine have selected Judy Ungar Franks book “Media: From Chaos to Clarity” as one of the feature titles in the “Bookshelf”.   You can access the magazine by following the link below: http://www.medill.northwestern.edu/alumni/medillmagazine.aspx    

Judy Franks to moderate “The Brave New World of Magazine Media Measurement” panel at the AMC 2011 Conference Oct 4-5, 2011 in New York

Published on September 2nd, 2011 Leave a Comment

The MPA (Association of Magazine Media) www.magazine.org will be hosting its annual AMC Conference during New York Advvertising Week.  Judy Franks will moderate a panel of industry experts on the topic of Magazine Media Measurement.  “Measuring the footprint of magazine brands and quantifying the total reach and engagement has become increasingly complex. Industry thought leaders […]

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