Judy Franks to moderate “The Brave New World of Magazine Media Measurement” panel at the AMC 2011 Conference Oct 4-5, 2011 in New York
The MPA (Association of Magazine Media) www.magazine.org will be hosting its annual AMC Conference during New York Advvertising Week. Judy Franks will moderate a panel of industry experts on the topic of Magazine Media Measurement. “Measuring the footprint of magazine brands and quantifying the total reach and engagement has become increasingly complex. Industry thought leaders will examine the new measurement tools available to aggregate the total audience being served, both traditionally and digitally, and how it is changing the go-to-market strategies with agencies and marketers.” For more information, please visit: www.magazine.org.