The Marketing Democracy can partner with either Clients and/or Agenceis to facilitate integrated solutions. It doesn’t matter ‘who’ initiates the relationship. The unique system of “Marketing Checks and Balances” ensures that all sides of the integrated marketing discipline are represented.
 MTV joined The Marketing Democracy to drive integration of its tune-in efforts for the Video Music Awards. This campaign requires the coordination and collective voice of in-house creative teams, show producers and a media agency. Together, they created a new way of working that allowed ideas to travel effortlessly across channels and to ultimately engage the viewer in the tune-in experience. |
 Nickelodeon is one of the first brands to join The Marketing Democracy. They clearly understand the power of integrated experiences that travel across media platforms. The Marketing Democracy helps Nickelodeon to drive efficient and productive relationships across its agency partners with the goal to create tune-in campaigns that are as fun and engaging as Nickelodeon’s programming. |
 Dating back to September 2006, Munich, Germany, and continuing today… Judy travels the world for to train Wrigley‘s top marketers on how to drive world-class, integrated marketing communications. She creates customized curriculum and facilitates sessions across regions: the Americas, Asia, Eastern Europe and Western Europe. Judy’s subject matter expertise covers a range of topics: how to brief your agencies to drive integrated solutions, how to evaluate integrated ideas and sell them up the line, how to evolve from media planning to integrated channel planning, and how to ultimately manage the Brand experience. |
 Judy’s relationship with LEGO dates back to 1999. As SVP Media Director at Starcom, Judy led the pitch and ultimately stewarded media strategy and implementation on LEGO. Judy’s team broke every rule in the book, winning countless awards: a Clio Award for LEGO’s Revenge of the Brick mini-movie, a Cannes Media Finalist for Bionicle’s :05 tv spots and Adweek Media Plan of the Year for LEGO Make and Create. LEGO retained The Marketing Democracy in 2008 to help select world-class agency resources and to then steer a collaborative process among agency partners with the end goal of driving marketing innovation to new heights. The outcome: LEGO’s Marketing to Dads integrated marketing campaign, has engaged Dads and Sons to “Build Together” and has yielded solid roi for the past three years. The Marketing Democracy’s relationship with LEGO has expanded to include Global consulting on marketing innovation and new communication practices that harness an evolving media ecosystem that is governed by the Five Global Truths. |
 GFK/MRI, a renowned leader in single-source consumer and media research, has joined The Marketing Democracy. GFK/MRI is uniquely poised to deliver quality research insights to all sides of the integrated marketing business: marketers, creative agencies, and media agencies across multiple channels. The Marketing Democracy will be working with GFK/MRI to develop “Integrated Solutions”: a more holistic view of the power of the databases in discovering insights that can inform both content and contact in an Integrated Marketing Communications (IMC) world. |
 Red Bricks Media: one of the fastest-growing digital ad agencies with offices in San Francisco, New York and Hong Kong joined forces with The Marketing Democracy in July, 2010. As the world becomes increasingly ‘digital’, marketers must consider digital marketing as something broader than vertical channels with specific, linear marketing tactics. The Marketing Democracy is working alongside the leadership team at Red Bricks Media to help more broadly define and articulate the integrated digital experience for both current clients and client prospects of RBM. |
 The Association of Magazine Media: The MPA is partnering with The Marketing Democracy to provide leading research and insights on how changes in the media landscape are deepening magazine media relationships with its audiences. The Marketing Democracy’s founder, Judy Franks, moderated a panel of industry experts on magazine media measurement at the American Magazine Conference (AMC 2011 in NYC) to discuss how conventional audience measurement is evolving to address immersive, cross-platform experiences. While magazines have always been known as an “engagement” medium, The Marketing Democracy is exploring what the idea of magazine media engagement means in a multi-platform and ‘networked’ media ecosystem for the MPA and its membership. |
The Marketing Democracy forges strategic alliances with thought-leaders whose efforts also promote integrated marketing solutions. These alliances span: marketing services agencies, marketing associations and academia.
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