The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).

Cross-Media Case Study: Signal Strength

January 01, 2010 in OMMA open in new window

Verizon Wireless laced up to reach a new audience.  This compelling case takes a look at Verizon’s engagement with “Sneakerheads”.  Joan Voight sought the perspective of The Marketing Democracy: did Verizon do a good job of integrating the brand experience into Sneaker Pimps?  Read on… Enjoy!


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