The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).

Dealing with the Legacy of Scale in a Fragmented Media World

January 20, 2014 in Media Industry Newsletter open in new window

Tagged: ,

The media are telling the wrong story about magazine audience declines.  Mass media had its problems: it was filled with waste.  Now? Everyone is panicking because audiences are on the decline.  But what’s left?  Perhaps what is left is a more targeted audience that more closely matches the customer segments that advertisers desire.


Leave a Reply