The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).

In Search of TV Episodes: How Not to Reward Fan Loyalty

January 23, 2014 in The Huffington Post open in new window

Perhaps the tv networks should learn a few lessons from IMC?  What happens when you no longer court and reward your most loyal customers?

Can you imagine having to go to a different retailer to buy each chapter of a novel that you are reading?  It’s absurd!  But, this very scenario is playing out in the television business.

Read on…


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