The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).

Media Multi-Tasking: Distraction or Ultimate Measure of Engagement?

December 01, 2010 in MIN Online open in new window

What happens when concurrent, multi-media consumption is no longer a distraction?  How can magazines position themselves as the single-focus “lean-back” medium in an era where engagement may look very different?  Read on…


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