The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).

Paid/Owned/Earned: What happens what marketers stop ‘paying’?

March 01, 2011 in MIN Online open in new window

Paid/Owned/Earned is the new ‘darling’ construct that has marketers and media agencies all abuzz!  But what happens to content when marketers stop ‘paying’ and shift their efforts toward owned and earned media expressions?


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