The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).

Trial and Error Belongs in the Lab

February 16, 2010 in Mediapost's Marketing Daily open in new window

Unfortunately, some mis-informed marketers believe that social media is a great testing ground.  Rather, social media is a well established ecosystem among its users.  Does a medium that boasts nearly 350 million global users constitute a marketing lab?  I don’t think so!  Read on…


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