The Marketing Democracy is a consulting firm that helps marketers, marketing services agencies, and the media integrate their various marketing assets into powerful, integrated marketing solutions. We have specific expertise in finding the powerful intersection between creative (content) and media (channel).

The Blog

Franks Named to 4A’s IAAS Faculty

Published on May 23rd, 2019 Leave a Comment

The Chicago Chapter of the American Association of Advertising Agencies (4A’s) named Judy Franks Assistant Director of the Institute of Advanced Advertising Studies (IAAS). This prestigious learning and development program provides top agency talent from across disciplines an opportunity to collaborate on a real-world client assignment while receiving advanced instruction in both the theory and […]

“Addressable TV Advertising: The Role of Big Data” Research Paper Nominated for Best Paper at ICORIA 2017

Published on August 18th, 2017 Leave a Comment

Great things happen when diverse minds collaborate to discover new ways of leveraging data and technology to deliver superior advertising outcomes.   Professor Ed Malthouse of Northwestern University was working on important research with Ewa Maslowska of the University of Amsterdam on the relationship between a household’s viewing behavior and their propensity to vote in […]

A Media Prof’s Thoughts Regarding the Promotion of Outlander

Published on December 13th, 2014 Leave a Comment

As a Professor who teaches Media Economics and Technology I pay close attention to the business of premium cable networks, celebrity media outlets and social media networks such as Twitter, and I have been just stricken by this (the Outlander ) situation on multiple levels. May I add one perspective for your consideration: I am […]

The Secret Ingredient to Adweek’s 2012 Media Plan Award Winners

Published on October 9th, 2012 Leave a Comment

Each quarter, I take a look at the materials that I use in my media class to ensure that the students have access to the most contemporary and innovative work in the marketplace.  Now that awards season is behind us:  EFFIE’s have been awarded, the Cannes Lions are sitting on shelves, and the trade publications […]

The New Dividing Line

Published on September 3rd, 2011 Leave a Comment

What separates the media?  Many of us are used to media categories that are defined by channel.  NPR is a radio brand.  CNN is a television brand.  The Huffington Post is a web brand.  Time is a magazine brand.  The New York Times is a newspaper brand.  Right?? Well, when you take another look, the […]

In a world filled with media, why do we have a scarcity of true Media Brands?

Published on August 19th, 2010 Leave a Comment

We are working in times of exponential growth in the media landscape.   To the marketer, it seems as though new media channels for reaching/engaging audiences are emerging in near real-time.  The diffusion of innovation curve for digital/mobile innovation is no longer bell-shaped, it’s practically vertical.  We move from a glimmer of an idea, to mass […]

Is Media Multi-Tasking a Good Thing, or a Distraction? It Depends….

Published on April 8th, 2010 Leave a Comment

I am fascinated by media multi-tasking: the ability to consume multiple media concurrently.   But, do we really understand this phenomenon?  Is multi-tasking a good thing, or a distraction?  I believe it depends.  Which, leads me to wonder if we should create two separate terms: * Multi-Tasking:  the art of doing several things at once.  Meaning, […]

The Shifting Burden of Quality Control: From Gatekeepers to Consumers

Published on December 2nd, 2009 Leave a Comment

“Use the Macy’s accessory wall, thoughtfully.”….Tim Gunn Spoken like a true Sage, Tim Gunn instructed the designers of Project Runway to carefully consider the resources available to them as they embellish their creations.  I believe there’s a powerful marketing lesson in Tim’s words.   Open access to resources cannot turn into a “free for all”.  We […]

My Ears Can No Longer Hear What You Have To Say

Published on July 5th, 2009 Leave a Comment

Thanks to the marvels of modern technology, I have perfect hearing! I wear hearing aids that amplify high frequency sounds and mute ‘dissonant’ sounds so that I can fully participate in life’s conversations. The hearing aids technically correct my hearing; but frankly, I hear better without them. Why? Because I ‘listen’ with greater intent. This […]

Symbiotic Relationships

Published on May 10th, 2009 Leave a Comment

Every Monday morning, I enter the classroom at Northwestern University and I try to impart knowledge on some of the brightest young minds regarding the state of media. But, my task is far from easy! What do the students need to understand in this fluid media economy? The textbooks aren’t much help: something that was […]

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