The 5 Easy Steps

Use the entire system, or select what you need.

* Includes free content in each step, as our way of giving back.

Step 1: Know Your Customers 

“It's not about you and why you're great; it's about your customers and how you can solve their wants and needs better than anyone else.”

Step One provides lessons to help you shift from product-centered to customer-centered marketing.

Step 2: Build Your Brand

“Your brand is more than your name and logo – it's a promise between you and your customers that is expressed by everything you say and do.”

Step Two provides lessons to help you build your brand and manage your brand experience in the marketplace.

Step 3: Create Your Brand Story

“Your customers will easily forget mediocre marketing messages; but they will remember and share stories that touch their head and their heart.”

Step Three provides lessons to help you create a brand story that can support your marketing communications across time and channel.

Step 4: Share your Story

“Chances are, you will run out of resources before you run out of channels to share your brand story. You need a strategy to identify and invest in the right channels among all the options in the media world, today.”

Step Four provides lessons to help you select the best channels for sharing your brand story with customers at the right time, and in the right place.

Step 5: Build a Game Plan

“Most successful businesses have business plans to back them up. A marketing game plan is the natural next step in turning your plan into action.”

Step Five provides lessons to help you translate your business goals into an annual marketing plan that you can implement in a coordinated and efficient way.