It’s that time of year, again! Everyone is talking about the “most talked about” of 2023 and the new trends for 2024. Because we all need to be up on all those trends, right? Well…. maybe/maybe not.

It’s important to distinguish between a trend (an overall shift in consumer preferences) vs a fad. Fads peak quickly and they fade away. Unless you are poised to ride the wave early, and jump off before it crashes, fads can make for risky business (and marketing) strategies.

Classics stand the test of time. They’re resilient because they tend to work in many circumstances. Classics have a long tail, meaning as a strategy you can implement them without necessarily having to change them frequently.

Sure, you may find it more interesting to hear all about the hottest marketing tactics of 2023 and what’s “it” for 2024. Believe me, we’ve seen it all and we’ve watched many fads crash and burn.

Instead, we are offering you a classic approach to marketing your business in five easy steps. These steps have stood the test of time, and they have been proven to work for some of the largest brands out there.

So go ahead and read the “hot lists” and then come back for a healthy dose of classic marketing for 2024.

Happy New Year!